The now-renowned confection initial went viral in December 2023, when Dubai-based food stuff influencer Maria Vehera posted a online video of herself examining the chocolate bar — thus far, her TikTok has racked up 80.seven million sights. Vehera obtained the chocolate bar from Repair Dessert Chocolatier, a local producer in Dubai that serves bars with Resourceful and infrequently textured fillings, much like the brand name’s “Cereously Chewy,” which incorporates chewy fudge brownies with cereal encased in milk chocolate and, not surprisingly, the “Can’t Get Knafeh of It” that the world wide web now is aware of as the "Dubai chocolate bar."

Assembly His Highness Sheikh Mohammed bin Rashid Al Maktoum was an very Unique minute for us. We were being genuinely touched by his warmth and eyesight. To face inside the existence of somebody whose leadership has formed Dubai into a global hub for innovation was inspiring over and above text. As a homegrown brand name, we have felt supported by this remarkable community from day one particular, and it's been the driving force guiding our growth and results.

For illustration, we include ingredients like cardamom and saffron into our chocolates, building combos that are both common and intriguing. Just about every flavour tells a story, and we adore sharing it with our customers.

Considering that the Can't Get Knafeh of It bar is only accessible in one nation, other brand names have started to promote their versions in the UK, such as Swiss chocolate manufacturer Lindt whose Dubai chocolate is getting sold for £ten in supermarkets.

These Ramadan Particular editions have already been a big strike. Profits have jumped by thirty% this yr when compared with previous. Consumers adore The brand new flavors as well as model’s determination to neighborhood traditions via high quality fix dessert chocolate where to buy cocoa.

The prevalence of this one dessert prompted me to marvel — where did it originate, and why could it be a “Dubai” chocolate bar? So I went on the journey into the depths of the internet to understand.

It’s also crucial that you continue to be connected with the community—listening to their responses helps guidebook your expansion and retains your offerings pertinent. In the long run, it’s all about creating meaningful connections and providing an practical experience that resonates with people.

The Resolve chocolate bar was very first imagined by Hamouda in 2021, who craved the flavours although she was pregnant.

The first, termed Are not able to Get Knafeh of It, by Take care of Chocolatier, has become sold exclusively during the UAE considering the fact that 2022. It come to be so preferred on social media marketing that It is really only on sale for 2 hours a day and infrequently sells out inside of minutes.

Correct Dessert Chocolatier’s smart advertising and influencer partnerships have seriously paid off. They’ve viewed a three hundred% increase in income

Find a heat, gooey chocolate cobbler recipe that’s pure consolation in each and every Chunk. This quick dessert combines wealthy chocolate cake and fudgy sauce for an ideal sweet take care of

Our flavours certainly are a celebration of various cultures and traditions in the Middle East. We attract inspiration from beloved treats like dates, baklava, and knafeh, even though also embracing experimentation and innovation. The beauty of Dubai is its melting pot of cultures, allowing for us to mix area favourites with world-wide influences.

The brand’s good results exhibits the need For brand spanking new desserts that blend previous and new. Repair Dessert Chocolatier utilizes Emirati heritage, like Halwa, to make special chocolate bars. These bars attract both equally locals and folks from around the globe.

Even Filipino stars have recognized it. Their interest has assisted it get many views and likes online.